Mrs. Kanchan Thakre – Digital Growth Case Study
How Digiscale helped Mrs. Kanchan Thakre improve visibility using our digital growth solutions.
Client Overview
Business Name
MBN Sales and Services
Industry
Furniture Store and Wholesaler
Location
Chakrapani Nagar, Nagpur
Google Maps
View LocationServices Provided
The Challenge
Mrs. Kanchan Thakre has been running MBN Sales and Services since 2007. Over nearly two decades, she has built a business that covers a genuinely wide range of furniture needs. Sofa sets, sofa cum beds, office chairs, wooden beds, dining tables, wardrobes, school benches, executive chairs, steel almirahs, hospital beds and more, all available at one address in Chakrapani Nagar, Nagpur. Customers who have visited the store know that the variety alone is worth the trip. But that is exactly where the problem lay. You had to visit to know. A potential customer searching for sofa sets in Nagpur, or office chairs, or wooden beds, would find MBN Sales and Services listed on Google, but the listing gave them no real sense of the showroom, the range on display, or the quality of the products. There were no compelling visuals that made someone want to get up and make the trip to Chakrapani Nagar. For a furniture business where customers buy based on what they can see and touch, not having strong visual representation on Google was a significant missed opportunity. Every day, people were searching for exactly what MBN had in stock and choosing competitors whose online presence told a better story.
Our Solution
Digiscale came in with two services that directly addressed the visibility gap for MBN Sales and Services.
First, Digiscale conducted a Professional Photography session across the entire showroom. Every product category was captured thoughtfully. The sofa sets in their full arrangements, the office chair range laid out clearly, the wooden beds with their natural textures, the dining tables and chairs, the steel almirahs, the school furniture section, every corner of the showroom that a customer might want to see before visiting was photographed with proper lighting, composition, and detail. These photographs were uploaded to the Google Business Profile and immediately transformed how the store appeared to anyone searching on Google or Google Maps.
Then Digiscale executed a complete Google 360° Business Shoot of the entire showroom and published an immersive virtual tour on MBN's Google Business Profile. Now anyone searching for furniture in Nagpur, sofa sets in Chakrapani Nagar, or office chairs near them can click on MBN Sales and Services and virtually walk through the entire showroom from their phone. They can browse the categories, see the arrangement of products, get a feel for the scale of the inventory, and arrive at the store already knowing what they want to look at.
Results / Impact
The impact on MBN Sales and Services was clear on two fronts.
The Professional Photography brought the Google Business Profile to life. Where the listing used to show little or nothing visually, it now showed the full range of products in sharp, attractive photographs. Customers browsing on Google could now see the sofa sets, the office chairs, the beds, and the rest of the inventory, which gave them the confidence that the store carried what they needed and was worth visiting.
The Google 360° Virtual Tour took this further by giving customers the ability to actually walk through the showroom virtually. For a furniture store, where the showroom experience itself is part of the purchase decision, this is a significant advantage. Customers can now see how the products look in a display setting, understand the layout of the store, and arrive mentally prepared for a productive visit rather than a speculative one.
Mrs. Kanchan Thakre has seen an improvement in the quality of walk-in customers since Digiscale's work went live. People come in more informed, more purposeful, and more ready to buy.
""Hamara showroom itna bada hai ki ek baar aakar dekha to pata chalta hai. Yahi problem thi pehle. Log Google pe dekhte the, kuch dikh nahi raha tha, toh aate hi nahi the. Digiscale ne jo photography ki hai usme humara poora showroom dikh raha hai, sofas, chairs, beds, sab kuch. Aur 360° virtual tour toh kamaal ka hai, log ghar baithe poora showroom ghoom sakte hain. Ab kai customers aakar bolte hain ki unhone pehle Google pe dekha, sab kuch pasand aaya, phir aaye. Yahi toh chahiye tha hame. Digiscale ka kaam bahut professional raha, hum bahut khush hain.""
""Our showroom is so big that once you come and see it, you understand. That was the problem earlier. People would look on Google, nothing was visible, so they would not come at all. The photography Digiscale has done shows our entire showroom, sofas, chairs, beds, everything. And the 360° virtual tour is amazing, people can walk through the full showroom from home. Now many customers come and say they first saw it on Google, liked everything they saw, and then came. That is exactly what we needed. Digiscale's work has been very professional, we are very happy.""
Visual Proof
MBN Sales and Services stocks a wide range of furniture including sofa sets, sofa cum beds, office chairs, executive chairs, wooden beds, dining tables, wardrobes, school benches, steel almirahs, and more, available for both retail and wholesale at Plot No. 10, Chakrapani Nagar, Nagpur 440034. For pricing, availability, and bulk enquiries, visit their showroom or contact them directly via the Google Maps link on this page.
MBN Sales and Services at Plot No. 10, Chakrapani Nagar, Nagpur 440034 is one of Nagpur's most stocked furniture showrooms, offering sofa sets, sofa cum beds, office chairs, executive chairs, wooden beds, dining tables, steel almirahs, wardrobes, school furniture, hospital beds, and much more. Established in 2007 by Mrs. Kanchan Thakre, the business serves both retail customers and wholesale buyers across Nagpur and Maharashtra.
Their Google 360° Virtual Tour and Professional Photography were executed by Digiscale, a leading 360 virtual tour provider in Nagpur and a trusted virtual 360 tour provider in India. If you are searching for furniture shops in Nagpur, sofa sets in Chakrapani Nagar, office chairs in Nagpur, or wooden beds near Nagpur, you can now explore MBN Sales and Services virtually on Google Maps through their 360° virtual tour before visiting the showroom.
Digiscale provides professional Google 360° Virtual Tours, business photography, Smart Review Stands, Digify Smart Visiting Cards, and complete digital growth services for furniture stores, showrooms, retail businesses, restaurants, salons, clinics, and all local businesses across Nagpur. We are Nagpur's most trusted Google 360 service provider and a recognised 360 provider in India. Contact us to put your business on Google in 360°.
