Piccolo by TBL – Digital Growth Case Study

Dharampeth is one of the most active neighbourhoods in Nagpur. The stretch along North Ambazari Road near Khare Town has no shortage of cafes and dining options. For Piccolo by TBL to stand out in that environment, simply being good was not enough. They needed to be findable, and they needed to give a potential customer a compelling reason to choose them over the other options visible on Google Maps. Piccolo by TBL had built something worth showing off. The cafe had both indoor and outdoor seating, a cozy and aesthetically pleasing atmosphere, a quality menu of specialty coffees, hot chocolates, iced lattes, food, and more, with opening hours stretching all the way to midnight. The product was genuinely strong. The space was genuinely beautiful. But on Google Maps, all of that was invisible to someone who had not visited. A new customer browsing cafes in Dharampeth would see a name, an address, and maybe a few photos. Nothing that truly communicated the feel of sitting at Piccolo with an iced latte at 11pm or working through the afternoon in their cozy indoor section. That experience needed to be visible online.

Digiscale executed a complete Google 360° Business Shoot of Piccolo by TBL, capturing everything that makes the cafe what it is.

The outdoor seating area with its open-air relaxed vibe. The indoor section with its warm, cozy atmosphere designed for long sittings. The coffee counter. The decor that makes the space feel carefully put together. The kind of details that photographs rarely capture fully but a 360° virtual tour absolutely does.

As a trusted 360 virtual tour provider in Nagpur, Digiscale published this immersive virtual tour on Piccolo's Google Business Profile. Now when someone searches for cafes in Dharampeth, cafes open late in Nagpur, or coffee shops near Khare Town, they can click on Piccolo's profile and take a full virtual walkthrough of the cafe. They can choose their favourite spot before they even arrive.

The Google 360° Virtual Tour changed how potential customers discovered and experienced Piccolo by TBL online.

Before the tour, a customer looking at the cafe on Google Maps would see it as one option among many. After the tour went live, Piccolo became the cafe that let you see exactly what to expect, the one you could virtually walk into and feel comfortable about before committing. That distinction matters in a competitive dining neighbourhood like Dharampeth.

Customer discovery improved and so did the quality of first-time visitors, people who arrived having already seen the space, already chosen their preferred section, and already excited about being there. For a cafe that stays open till midnight and attracts both daytime work crowd and late-night gatherings, having a digital presence that communicates the full range of what the space offers was a meaningful upgrade.

Digiscale's 360° virtual tour now works for Piccolo 24 hours a day, helping customers discover and choose the cafe at any hour they are planning their outing.

You can explore the Google 360° Virtual Tour directly here: https://www.google.com/maps/place/Piccolo+by+TBL/@21.136872,79.0651359,3a,75y,340h,90t/data=!3m8!1e1!3m6!1sCIABIhCzeP17R-kKSqEZ94LV20oK!2e10!3e11!6shttps:%2F%2Flh3.googleusercontent.com%2Fgpms-cs-s%2FABJJf51G3y1DPNPFdf3YbiLV3_oREP6EBL9AGtGE7nPVOytYzCxAmsPlqd0Smzh5bektVZNpal7s3jfXawGj_yUgMWOeLfDMZYqqhKAlXm99WSo5YzguoG7ncIujDsG7gvfdoq8EngvhzmgLF-c6%3Dw900-h600-k-no-pi0-ya168.4172210693359-ro0-fo100!7i7680!8i3840!4m15!1m5!8m4!1e2!2s111606484774607466991!3m1!1e1!3m8!1s0x3bd4c147908a6957:0x7b262b7eabfdbaf4!8m2!3d21.1369982!4d79.0650637!10e5!14m1!1BCgIgARICCAI!16s%2Fg%2F11vs2zknl6?authuser=3&entry=ttu&g_ep=EgoyMDI2MDYwMy4xIKXMDSoASAFQAw%3D%3D